Alo Yoga
A global activewear and lifestyle brand known for blending high-performance apparel with modern fashion.
Company Size
Services Provided
I saw an opportunity with the existing site to create more engaging entry points as well as a product detail page that pushed beyond convention, while supporting discovery and conversion.
As an established leader in the activewear space, Alo Yoga’s digital presence already reflected a strong brand. However, I saw an opportunity to elevate the experience by refining their design system and rethinking how users move through the site. The homepage relied heavily on traditional hero imagery and linear shopping flows, which didn’t always encourage deeper exploration. On the PDP, information was siloed, with limited storytelling around collections, lifestyle content, and user-generated imagery. My challenge was to design a more immersive experience that felt true to Alo’s aspirational lifestyle branding while also supporting product discovery, upsells, and cross-sells in a more seamless way.
I designed a refreshed homepage and PDP with refined visual language, layered content entry points, and a mobile-first approach.
For the homepage, I introduced multiple points of entry to draw users into collections, editorial content, and seasonal product drops. The design emphasized bold typography, layered imagery, and flexible modules that could scale with new campaigns. On the PDP, I created a cutting-edge template that consolidated product information, lifestyle photography, UGC, collection context, and upsell opportunities into one immersive flow. This approach allowed users to shop the product while also engaging with the larger Alo story. Throughout the process, I paid particular attention to the mobile experience, ensuring interactions, image treatments, and content hierarchy felt natural on smaller screens. The result was a refined, future-forward exploration that demonstrates how Alo Yoga’s digital presence could evolve to match its reputation for setting trends in activewear.
