Tuckernuck
A lifestyle brand that blends classic American style with modern sensibilities, offering apparel and accessories that feel timeless yet fresh.
Company Size
Services Provided
My challenge was to design a homepage that felt more inspirational and editorial while still supporting discovery and shopping ease.
Tuckernuck’s brand relies heavily on inspiration, curation, and lifestyle storytelling. The challenge I set for myself in this creative exploration was to reimagine the homepage as an inspirational hub that played into customer behaviour. Instead of presenting products in a straightforward, utilitarian way, the goal was to capture the energy of Tuckernuck’s editorial voice while providing multiple pathways to discover collections, seasonal edits, and style guides.
I created a homepage concept with layered, editorial-style content that inspired exploration while guiding users toward shopping opportunities.
My redesigned homepage introduced a more lifestyle-driven structure that feels true to Tuckernuck’s identity. Large imagery, styled layouts, and editorial typography create a magazine-like feel that blends inspiration with commerce. The design prioritizes multiple entry points, such as seasonal edits, “what to wear” scenarios, and curated style features, encouraging users to explore in ways that feel natural to how they shop. This approach positions the homepage not just as a storefront but as a source of inspiration and storytelling that reinforces the brand’s personality. By focusing on the editorial side of Tuckernuck’s DNA, the design elevates the customer experience and offers a glimpse into how the brand could evolve its digital presence.
